President Trump’s $TRUMP memecoin is preparing to launch a “Coin Club” membership scheme

President Trump’s $TRUMP memecoin, down 42% since his most recent token-gated event only four days ago and 97% from its peak,^a is poised to launch a new attempt to resuscitate prices.

The website has quietly introduced a signup page for a “members only, limited access” $TRUMP Coin Club, which it describes as “invitation-only luxury suites at the biggest sporting events in the world, private dinners, and the most elite and extraordinary experiences”. The club itself hasn’t launched yet, and the memecoin project has yet to formally publicize the waitlist registration.

Although tiny print amid the legalese in the website footer notes that “Club membership will be open to all qualifying community contributors; no purchase, holding, or ownership of $TRUMP or any crypto asset will be required”, the website prominently features a placeholder for a leaderboard that appears poised to rank holders. Like the $TRUMP project’s previous one-off events — a May 2025 dinner and a “gala luncheon” this past Saturday, both featuring brief Trump appearances — the leaderboard appears designed to rank members by both the amount of the token they hold and the duration they’ve held it, continuing the time-weighting approach implemented after holders immediately dumped their tokens following the first dinner.

Unlike those single events, this new club positions itself as an ongoing membership, though the website does not yet provide details about frequency, what the “elite and extraordinary experiences” will actually entail, or whether members can expect Trump himself to be in attendance. Both the time-weighting and the shift to recurring membership appear designed to create ongoing reasons for holders to maintain their positions rather than sell immediately after an event.

The escalation backs the token’s price chart in underscoring that previous attempts to boost the token aren’t working. Each announcement has generated shorter-lived pumps and steeper subsequent declines, and the token has yet to substantially recover from its unfailingly downward trajectory.

Both previous memecoin events drew substantial scrutiny from Congressional Democrats, though none of these efforts have resulted in any investigations, consequences, or meaningful changes to the pay-for-access scheme:

• Representative Lynch (MA) and the House Financial Services Democrats introduced legislation titled the “Stop TRUMP in Crypto Act of 2025”, which aimed to prevent Trump from issuing cryptocurrencies¹
• Senator Blumenthal introduced a resolution “condemning the financial entanglements of President Donald J. Trump with the $TRUMP meme coin”²
• Representatives Smith (WA), Casten (IL), and 33 other House Democrats demanded the DOJ investigate whether the 2025 cryptocurrency dinner violated federal bribery laws or the foreign emoluments clause of the Constitution³
• Senators Warren (MA), Schiff (CA), Blumenthal (CT), Merkley (OR), and Murphy (CT); Representative Liccardo (CA); and advocacy groups Public Citizen, Citizens for Responsibility and Ethics in Washington (CREW), and End Citizens United called for the release of attendee names, how much they paid, and “what kind of influence they’re expecting in return for the millions of dollars they put in Trump’s meme coin”⁴
• Senators Schiff and Warren separately demanded the Office of Government Ethics investigate the memecoin dinner over “grave ethics and legal concerns, including the severe risk that President Trump and other officials may be engaging in ‘pay to play’ corruption by selling presidential access to individuals or entities, to include foreign nationals and corporate actors with vested interests in federal action, while personally enriching the President and his family”⁵
• Representative Raskin (MD) demanded the President disclose the dinner guest list⁶
• Senators Warren, Schiff, and Blumenthal requested documents to investigate “whether the President played a role in planning, promoting, and profiting from” the 2026 luncheon and conference⁷

This latest announcement is likely to attract similar scrutiny.